The Showroom is an independent art-house cinema in Sheffield that hosts events and various arts activities, including film festivals (like the prestigious "Doc Fest") and educational courses (like the "BFI Film Academy"). The Showroom hosts many festivals over the course of the year, these include: Celluloid Screams, Love Bytes, Off The Shelf, Sensoria, ShAFF, Showcomotion and Doc/Fest; Doc/Fest being the largest documentary festival in Europe and features 2600 delegates from over 60 countries. Celluloid Screams is a two day long festival in October that features both classic and contemporary horror films, along with special guests, last year's were Frank Henenlotter (director of 'Basket Case', 'Brain Damage' and 'Frankenhooker'), Lee Hardcastle (the creator of many horror themed stop-motion shorts) and Kier-La Janisse (the authour of 'House Of Psychotic Women'
The Showroom operates a mixed economic model, as the Workstation (under the same roof) houses creative businesses, this creates a profit that is used to run certain things on the cinema side, the cinema is also working to get more activity growing around film up in Sheffield as part of the "Film Forever" scheme run by the BFI, and are trying to create a buzz that will last past the end of the scheme (2017). The Showroom is soon to be entering interesting times with the introduction of another independent cinema in Sheffield.
The cinema opened in 1993 with two screens, though over the years a further two screens have been added along with a bar, cafe and a meeting room, the cinema is well-known for screening mainstream films along side art-house films and host a diverse programme, along with specific theme nights ('Cult Tuesdays'), film seasons, special screenings (such as the monthly 'Midnight Mauraders' screening) and events (like the monthly 'Showroom Shorts', which showcases short films).
The Showroom doesn't just show films, the Showroom houses many different facilities (as mentioned above) and caters for these by running different events with them, like the cafe, this holds food classes and event orientated dinners/meals.
Creative England
Creative England is a funding organisation that invests in and supports creative ideas, talent and businesses in film, TV, games and digital media. Their aim is help support talented idividuals and businesses so that they can reach their full creative and commercial potential; they also try to identify future oportunities to grow the economies and generate jobs, with offices across the country (in Salford, Birmingham, Bristol, Leeds, Nottingham, Pinewood and Elstree) they are a national organisation with many strong local and regional links.
They don't just invest money, they strive to create strong long-term relationships with their partners; they also provide practical support for film and television whilst organising networking events and providing mentoring and business advice. This all part of a "money plus" service they offer, that aims to combine local knowledge with national and international reach.
They do this to try to generate, profile and value within England's own successful creative industries, attempting to raise their ambitions further. They also do it to provide better access to mentoring, infrastructure, business planning, finance, markets, new ideas and wider networks to the rest of the company, as they see an inequality between the access to these services in London and the rest of the country, causing talent to be wasted and opportunities lost. They believe that the whole country should benefit from London's world status, meaning they go out of their way to provide these services to talented people across the country.
They offers many services for different projects, for example "iFeatures"-a low-budget feature scheme that tries to show a different side of England, it provides production funding fo feature films whilst working with lottery funding. They also have two talent centres in England (one in Brighton and one in Sheffield) that aim to work with emerging talent (i.e. yet to make a film with proper distribution), although they do not work with people in full time education, and they also offer short film funding and development funding.
In keeping with this need to show a different side of England, they also are the national agency for providing free support for filming England (outside of London), working in partnership with the British Film Commision to promote England internationally.
http://www.creativeengland.co.uk/
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